Our goal for this ad set was to show how Thrive Market addresses the needs of multiple personas.
Mission-minded, Young Working Professional and Parents.
My roles included overseeing interview questions, pre-production, location scouting, storyboarding, on-set direction, post-production editing, graphics, animations, color grading, and sound design.
In an effort to add variety to our creative output, I made a fully animated branded ad with evergreen messaging showing scenes and concepts that don't lend themselves to filming, while also featuring our unique product line.